Africa, the role of mass media in promoting rural development
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Africa, the role of mass media in promoting rural development reality and myths by Reinhold Meyer

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Published by Forschungsinstitut der Friedrich-Ebert-Stiftung, Abt. Entwicklungsländerforschung in Bonn .
Written in English



  • Africa.


  • Communication in rural development -- Africa.,
  • Mass media -- Social aspects -- Africa.

Book details:

Edition Notes

Statementby Reinhold Meyer.
SeriesArbeiten aus der Abteilung Entwicklungsländerforschung ;, Nr. 78
LC ClassificationsHN780.Z9 C6633 1979
The Physical Object
Pagination33 leaves ;
Number of Pages33
ID Numbers
Open LibraryOL2317429M
LC Control Number86198807

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  Role of mass media in agricultural development 1. • Mass media is a relatively new idea in human culture. • Mass Media incorporates all those mediums through which information is distributed to the masses. • Today, mass media is generally categorised into 7 branches. These "seven mass media", in order of their introduction are: 2 2.   For this purpose, mass media plays an important role in educating and informing its specific target audiences on the current development in agriculture. This is a country where agriculture has assisted in terms of enhancing economic growth, offering a huge number of employment opportunities and uplifting the socio-economic status of the community. he Framework on Effective Rural Communication for Development is the result of an inter-institutional expert consultation workshop organized by the Food and Agriculture Organization of the United Nations (FAO) and the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH. The workshop was conducted jointly with the Research Centre forFile Size: KB. The traditional media should be an integral part of nay rural development programme, wherever possible, it should be integrated with the modern mass media, but in all cases integration with the ongoing extension work is vital. There is big gap between the modern scientific knowledge and the knowledge possessed by the common masses.

  Role of mass media Social integration & communication network Through the mass media, social integration has been sought to be achieved in our rural areas and rightly so. Radio and TV Radio and Television have been acclaimed to be the most effective media for diffusing the scientific knowledge to the masses. Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. the Mass Media have many roles to play in promoting the cultural heritage of Nigeria. Both the and the constitutions of Nigeria mandate the mass media to ensure that government protects, preserves and promotes certain cultures. This study aimed at examining the role of the mass media. Media and Rural Development Mr. Ritumani Haloi Asst. Professor, Dept. of Economics, Karimganj College, Karimganj, Assam, India Abstract The main objective of this paper is to examine the significance and constraints of media (Electronics and Print) in rural development especially in the state of Assam. Media, the fourth pillar of.